eCommerce Website SEO as shared with you in the previous video is of high importance in driving traffic and conversions to your Online Store. This is part two of the eCommerce Website SEO Ranking Factors video where we will share with you the last 3 important Ranking Factors along with 3 important Bonus Tips to help you get the most out of your SEO efforts.
Similar to part one for your reference we will also share these eCommerce Website SEO Tips here :-
1) Number Four – Local Searches.
An important trend in Search Engine Optimization is local searches. This could have significant impact on traffic and conversions, but many businesses tend to ignore this. On an eCommerce Website you would usually pick out category or product keywords to rank your website for, but if you are running an omni channel business then local keywords are absolutely critical. By showing up in local searches, you could drive footfalls to your Offline Stores, and traffic to your eCommerce Website.
2) Number Five – Get Rid Of Black Hat Tactics.
If you’ve been doing SEO for some time, then you must be aware that there have been a lot of updates from Google, over the last couple of years. The most important ones being the Google Penguin and Panda updates, which are related with poor quality content and backlinks.
In the case of an eCommerce Website, we have thousands of products listed. It’s very easy to have duplicate products on the site, and even duplicate product descriptions. Having a lot of duplicate content raises a flag and there is a possibility Google might penalize your site.
Even now, we come across websites that are stuffing keywords in their product descriptions and blog posts. It is an absolute NO in today’s day and age. So make sure there’s no duplicate content or keyword stuffing on your eCommerce Website.
Now, let’s talk about back links. A lot of eCommerce Websites put their banners on affiliate sites or get backlinks from partner sites. Many-a-times you end up getting site wide links, and again this is frowned upon as far as SEO is concerned.
We highly recommend that you get a thorough backlink audit done, at least every 3 to 6 months on you eCommerce Site. As you build backlinks to boost your SEO, it is important that you regularly audit your back link profile to see what kind of links you’re getting. If you discover any spammy links you need to get rid of them quickly, as these could get you into real trouble with Google Penguin.
3) Number Six – Create A Secure Website.
There was an update from Google in 2014, which basically encourages website users to secure their websites. It suggested that all sites, especially e-Commerce ones, migrate from http to https, which is basically the secure version of http. The idea is to make your entire site secure, and not just your check-out pages, that deal with credit card details.
So to get an edge in rankings and to avoid being marked Not Secure we recommend migrating to https.
We have a detailed blog post on the migration process, that you can access by clicking on the link in the description down below. Just make sure you follow the steps properly, otherwise you could end up severely affecting your rankings and traffic.
SO that completes the top 6 tips and rankings factors for eCommerce SEO. Now, watch the video to get the 3 Bonus Tips.
This concludes part 2 of this Tutorial video. We hope you’ve learned something that you could use to drive more traffic to your eCommerce Website.
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Watch Part One :- https://youtu.be/ztpc92gcLUY
Resource on migration from HTTP :- https://goo.gl/27030X