You must have an effective SEO strategy. An effective SEO strategy that leads to more organic visits, more qualified leads, better brand awareness and ultimately more revenue.
If your SEO program isn’t providing all of these benefits you are probably allocating too much time to the wrong tasks.
So what is my favourite SEO framework? I am a big fan of the 80/20 framework. You should be spending 80% of your time doing engagement SEO and 20% of your time doing technical SEO. But when I say 20% I mean 20% of solid technical SEO. No ifs, no buts!
Technical SEO is still the foundation of all SEO efforts. And only when you have a solid technical SEO foundation you should be shifting your focus to engagement SEO.
Originally published at https://omisido.com/the-sunday-talk-i-do-technical-seo/ on March 4, 2018.