Excel Media Group http://excelmediagroup.com is a digital-centric marketing agency focused on measurable results. We merge digital strategies and technologies to inspire people to interact with businesses and brands. Excel Media Group provides companies with distinctive designs for compelling brand and Internet identities. Through Excel Media Group, your business connects with target customers in a singular voice refined by award-winning creativity and integrated marketing consultation. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool because we understand the importance of social media marketing. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts. Excel Media Group understands the triggers that inspire people to take action. Working with a multitude of start-ups, in the B2B and B2C spaces, we imagine, design and build brands that people want to interact with. Our custom solutions and proprietary tools are designed with engagement in mind.