Tesla spends no money on traditional advertising, yet has amassed a following of 7M+ fans across different social networks, with some of the highest engagement in the auto industry. We think this is part of the secret sauce that allows Tesla to generate incredible demand for its vehicles, despite spending multiples less on advertising per vehicle than other car company.
LINK – New HyperChange website w/ merch available!! : https://hyperchangetv.com/
LINK – My google doc sheet w/ the social data for each auto company: https://docs.google.com/spreadsheets/d/1iWTC1OZNbb1cpoXsaXlraGnQdneYO58oy6Yi8c1aXhg/edit?usp=sharing
LINK – Teslarati, Tesla only spend per car on advertising: http://www.teslarati.com/tesla-spends-just-6-per-car-advertising/
LINK – Tesla’s Facebook: https://www.facebook.com/tesla/
LINK – Tesla’s Twitter: https://twitter.com/Tesla
LINK – Tesla’s IG: https://www.instagram.com/teslamotors/?hl=en
LINK – Tesla’s YouTube: https://www.youtube.com/user/TeslaMotors
Music by Marko: https://soundcloud.com/markothedon & Fritz Carlton: https://soundcloud.com/fritzcarlton
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Disclaimer: This video is purely my opinion and should not be regarded as factual information. I am not a financial advisor. This is not a recommendation to buy or sell securities. Do not assume any facts and numbers in this video are accurate. Always do your own due diligence. As of 10/04/2017 HyperChange host (Galileo Russell) is invested in shares of Tesla (TSLA).