Social Media Marketing Plan Example


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Social Media Causes a Shift in the Balance of Power

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Yesterday, companies dictated, what, when and how they would communicate to buyers. In some cases, companies required customers to call a phone number, fill out a form on the website, contact a sales representative or return to the dealer that the item was purchased from.

Today, individuals gather information on companies when they want to and from whom they want to when it is convenient for them. In B2B sales, research states that 80% of buyers have reviewed a vendors offering before a sales representative ever contacts them. In B2C markets, customers can learn from each other through product review sites, forums, opinion sites and usually friends, peers and those with similar interests on Facebook.

Now, the buyer is in control and companies have to be responsive as a buyer has a forum at their fingertips to connect with the word, 7*24*365, for free.
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