Social Media Marketing eCommerce Case Study


The problem with social media is noise; as a result people are getting harder to reach. Twitter is a stampede of tweets and information, and Facebook is more difficult than ever to generate views and reach without paying.

This video covers the 5 stages of the social media marketing strategy map:

00:37 – Awareness
01:35 – Demand
02:36 – Transactions
03:34 – Adoption
04:55 – Advocacy
05:33 – The complete, Social Media Map

The case study shows how to:

1) Create content for the customer journey
2) Use tactics for each step
3) Look at the right metrics
4) How to generate sales and revenue!

Any questions – please just ask below.

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Thanks, Ed
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