Take this course for free on edx.org: www.edx.org/course/social-media-marketing-bux-qd504x-0
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.
In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.
This course will equip learners with the skills they need to promote their company’s products or services, or their own personal brand using social media. Additionally, learners will gain an understanding of how they can use social media to achieve specific organizational objectives and measure the effectiveness of those efforts.
What you’ll learn
How to develop a social media marketing strategy
How to develop and deliver content that engages consumers and is strategically integrated across platforms
How to measure the effectiveness of social efforts
How social media can be used to listen to consumers and monitor their behavior
How to manage social media