Social Media Marketing Basic For Small Business – Facebook


Skip To The Topics
0:25 Introductions & Housekeeping
2:30 Is Social Media Important?
4:07 Facebook – A few Key Things
5:31 On Using Social Media To Push A Message
7:10 General Tips
9:40 Build Your Following
14:02 In Person Solicitation Example
14:39 Driving Engagement – Question Posts
19:10 Drive Engagement – Visuals
24:20 Drive Engagement – Participation
27:00 Good Times To Talk Shop
29:50 Engagement – Be You And Be Useful
32:03 Things To Limit
38:20 Sample Posts
41:58 Accounts To Follow
43:00 Q&A and Discussion

View The Presentation
https://docs.google.com/presentation/d/1AZ8R0FkhRKrPPv-d2VQjmJ-lPpej8XMQdN9hz_k9Fow/edit?usp=sharing

Check out the follow-up video on Questions we got after the webinar

http://madeinns.com/webinar/

Join us for an hour-long presentation on using Facebook to drive engagement and market a small business. We will discuss some simple changes you can make today to increase your audience and drive more conversation, engagement and views on your company facebook page. We will also cover 5 common facebook faux pas you should phase out.

We will discuss:

1. 5 ways to get more likes on your company page
2. Updates that help drive likes, comments and shares
3. 5 things you should stop doing on Facebook

We will also give examples of our tips in action, and talk to Mark MacPhail of Chairs Limited about their recent success driving engagement on their Facebook page. At the end of the presentation, we will take your questions on Facebook marketing for small business.

Want a reminder the day of the webinar, or a link emailed to you following the webinar? Email localtravelerns@gmail.com with the subject line: Webinar.

Speakers:

Gillian Wesley:
Gillian started www.thelocaltravelerns.com with her husband two years ago as a hobby blog to share their experiences around Nova Scotia. Their travels struck a note with locals, expats and visitors, and today she is a full-time blogger. Gillian is a lover of all things social media and is a strong supporter of the buy local movement. On February 1st, 2013, she launched the MadeInNS Initiative aimed at helping small businesses increase their online profile. This webinar is part of that initiative, with a goal of helping small business learn simple tools to help increase the effectiveness of their social profiles. She also just launched a video webinar on responsible travel which can be viewed here.

You can follow Gillian online at:
Twitter: @GillianWesleyNS
Facebook: The Local Traveler
Youtube: TheLocalTravelerNS
Instagram: The Local Traveler
Pinterest: Local Traveler NS
Vine: The Local Traveler
LinkedIn: Gillian Wesley

Moderator — Jim Cyr:
Jim is an early adopter of the latest tech trends. Most notably, he was one of the first in Atlantic Canada to produce a podcast when arriving to Nova Scotia in 2005. Jim then spent his time building the profile of geocaching within the parks systems in the Maritimes. Recently, Jim has been focusing his time on YouTube where he has accumulated over 1.4 million views mostly in the tutorial and outdoor segment and contributes to Nova Scotia’s Tourism Blog and outdoor vendors such as Delorme & Keen Footwear. You can view his blog and vlog segments at http://www.avoidingchores.com/
You can follow Jim online at:
Twitter: @TheCyr
google+ : https://plus.google.com/104771736673515873597/posts
youtube: http://www.youtube.com/user/thecyr

Mark MacPhail (Chairs Limited):
Mark MacPhail is a Partner with Chairs Limited, a made to order chair manufacturing company located in the Burnside Industrial Park in Dartmouth. Mark has a technology background, having worked as a Technical Sales Representative in the Industrial Automation Industry for 16 years prior to joining Chairs Limited in 2005. Having both a sales and technical background, has given Mark a head start in applying tools from the Internet into business applications, and has resulted in a major project to overhaul Chairs Limited’s Website and Social presence.

You can find social links for Chairs Limited, along with more information on their products here: Chairs Limited
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25 Comments


  1. Just wanted to update (this really shows how fast SM changes)…Facebook
    just announced that they will be adding hashtags. We do plan to do a quick
    follow up session so additional questions can be left in the comments
    section here.

    Reply

  2. Great information, thank you for the tips and examples.

    Reply

  3. This was excellent – Thank you all

    Reply

  4. Great video for practical thanks for excellent video posted…

    Reply

  5. Really very helpful. Thanks for putting this together.

    Reply

  6. is there someway I could download the presentation as well to go through
    when I am on-the-road?

    Reply

  7. Great discussion. Learning new things from this webinar.

    Reply

  8. Thank you for this video! very informative and relevant. Is there a way to
    have the presentation? It was very good and well done.

    Reply

  9. Quite good information.But not able to see the ppt

    Reply

  10. Social media is essential for any business campaign. Unfortunately, many
    approach it without coming up with the right marketing approach. They fail
    to see the bigger picture which results to wasted time and money. Some
    focus too much in gaining likes and fans but neglect to interact with them
    properly in order to keep them.

    Reply

  11. Insightful and helpful. Will be implementing some of these ideas. I
    especially liked the ideas about targeting for each network’s audience, and
    the engagement aspects. As a writer it’s good to go beyond the mindset of
    text content to other possibilities described here. Thank you!

    Reply

  12. Marketers should realize that video marketing is essential nowadays. There
    are thousands of apps to download to make them look cool, stand out from
    the crowd.. @ tamtamtools.com But still not a lot of people taking
    advantage from their phones

    Reply

  13. informative hangout about social media for small business – we also help
    small business on there social media marketing

    Reply

  14. Good webinar, I took lots of notes, thanks!

    Reply

  15. Found it very informative. Easy to follow and understand. Thanks so much
    for putting it together.

    Reply

  16. Kindly send me a link to other social media link.

    Reply

  17. Very good..Cant`t ignore this.

    Reply

  18. Loved it! But I’m trying to think outside of the box and applying some of
    the techniques to a “service” I think it’s a different “breed of cat” than
    offering a product. We provide translation and interpretation so I think
    the contest or game is a great idea to engage people or maybe some info on
    laws. Thanks again

    Reply

  19. This is good webinar. I’m using Manage Facebook ( managefb com ) for
    promoting my restorant in Belgrade …

    Reply

  20. Help ? .. i have my product as both a Facebook profile & a Facebook page ..
    which one shall i use and shall i boycott the other medium ?

    Reply

  21. *Social Media Marketing For Small Business*
    #yearinreview2013

    Streamed live on Mar 18, 2013
    Skip To The Topics
    0:25 Introductions & Housekeeping
    2:30 Is Social Media Important?
    4:07 Facebook – A few Key Things
    5:31 On Using Social Media To Push A Message
    7:10 General Tips
    9:40 Build Your Following
    14:02 In Person Solicitation Example
    14:39 Driving Engagement – Question Posts
    19:10 Drive Engagement – Visuals
    24:20 Drive Engagement – Participation
    27:00 Good Times To Talk Shop
    29:50 Engagement – Be You And Be Useful
    32:03 Things To Limit
    38:20 Sample Posts
    41:58 Accounts To Follow
    43:00 Q&A and Discussion

    View The Presentation
    https://docs.google.com/presentation/

    Check out the follow-up video on Questions we got after the webinar
    http://www.youtube.com/watch?v=7a_jKr

    http://madeinns.com/webinar/

    Join us for an hour-long presentation on using Facebook to drive engagement
    and market a small business. We will discuss some simple changes you can
    make today to increase your audience and drive more conversation,
    engagement and views on your company facebook page. We will also cover 5
    common facebook faux pas you should phase out.

    We will discuss:

    1. 5 ways to get more likes on your company page
    2. Updates that help drive likes, comments and shares
    3. 5 things you should stop doing on Facebook

    We will also give examples of our tips in action, and talk to Mark MacPhail
    of Chairs Limited about their recent success driving engagement on their
    Facebook page. At the end of the presentation, we will take your questions
    on Facebook marketing for small business.

    Want a reminder the day of the webinar, or a link emailed to you following
    the webinar? Email localtravelerns@gmail.com with the subject line: Webinar.

    Speakers:

    Gillian Wesley:
    Gillian started http://www.thelocaltravelerns.com with her husband two years ago
    as a hobby blog to share their experiences around Nova Scotia. Their
    travels struck a note with locals, expats and visitors, and today she is a
    full-time blogger. Gillian is a lover of all things social media and is a
    strong supporter of the buy local movement. On February 1st, 2013, she
    launched the MadeInNS Initiative aimed at helping small businesses increase
    their online profile. This webinar is part of that initiative, with a goal
    of helping small business learn simple tools to help increase the
    effectiveness of their social profiles. She also just launched a video
    webinar on responsible travel which can be viewed here.

    You can follow Gillian online at:
    Twitter:@GillianWesleyNS
    Facebook: The Local Traveler
    Youtube: TheLocalTravelerNS
    Instagram: The Local Traveler
    Pinterest: Local Traveler NS
    Vine: The Local Traveler
    LinkedIn: Gillian Wesley

    Moderator — Jim Cyr:
    Jim is an early adopter of the latest tech trends. Most notably, he was one
    of the first in Atlantic Canada to produce a podcast when arriving to Nova
    Scotia in 2005. Jim then spent his time building the profile of geocaching
    within the parks systems in the Maritimes. Recently, Jim has been focusing
    his time on YouTube where he has accumulated over 1.4 million views mostly
    in the tutorial and outdoor segment and contributes to Nova Scotia’s
    Tourism Blog and outdoor vendors such as Delorme & Keen Footwear. You can
    view his blog and vlog segments at http://www.avoidingchores.com/
    You can follow Jim online at:
    Twitter:@TheCyr
    google+ : https://plus.google.com/1047717366735
    youtube: http://www.youtube.com/user/thecyr

    Mark MacPhail (Chairs Limited):
    Mark MacPhail is a Partner with Chairs Limited, a made to order chair
    manufacturing company located in the Burnside Industrial Park in Dartmouth.
    Mark has a technology background, having worked as a Technical Sales
    Representative in the Industrial Automation Industry for 16 years prior to
    joining Chairs Limited in 2005. Having both a sales and technical
    background, has given Mark a head start in applying tools from the Internet
    into business applications, and has resulted in a major project to overhaul
    Chairs Limited’s Website and Social presence.

    You can find social links for Chairs Limited, along with more information
    on their products here: Chairs Limited

    Reply

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