Social Media Marketing 101


During this week’s Open Source Marketer webinar we cover the essentials of leveraging social media to market your business online. We discuss how to take either an active or passive approach to social media and still receive promotional benefits. We discuss the culture of different social media platforms so you’ll understand how to behave within different social networks. We talk about automation tools that can help find and engage people in your target market, and we’ll cover the top ten things you must have, know, and do to put social media to work for your business.

Talking Point:

+ Introduction – Min: 0:00
+ What We’ll Cover – Min: 3:23
+ Why Social Media Marketing – Min: 7:11
+ Culture Shock – Min: 15:24
+ Active vs Passive – Min: 23:15
+ The Big Dogs – Min: 29:53
+ Productivity Tips – Min: 37:18
+ Top Ten Tips – Min: 47:06
+ Recommended Reading – Min: 01:05:11
+ Recommended Actions – Min: 01:07:21

Recommended Resources:

Pretty Link Pro – Social Plugin

Unmarketing – Book

Twitter Power – Book

How To Win Friends and Influence People – Book

Co-manage Twitter

Co-Manage Facebook

Subscribe to the Open Source Marketer channel and be sure to check out the rest of our videos.

Chaz & Toff

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