Here comes our next SEO Training Course where you will learn to create a multiple domain SEO strategy.
1. Building Microsites. Your Microsite should serve some kind of purpose and actually help your users. It shouldn’t just plug your product or service.
2. 301 redirects.
Get the Domains
In order to build a multiple domain strategy, you need to get the domains first.
1. There are 3 methods you can use
a. Create New Domains
b. Buy expired domains
c. Buy existing domains
Once you have a purpose, go to domainsbot.com to help
come up with a name.
Here are the few tips which can be considered
1. Use an original URL name
2. Aim for a.com address
Option 2: Buy expired domains
Check the site’s DA/PA
To check a site DA and PA, go to Moz Open Site Explorer
Check the site link profile
Investigate the site rankings: Ideally the domain you
are looking at should rank well for your focus keyword
( Long-Tail Version)
Use SEMrush for this
Expireddomains.net is a great place to look
Buy existing domains
You can use Whois.com to find out who owns the site or make an offer for any domain.
Optimize your microsite:
Your sites need to have great content in order to stand out from everyone else.
Publish Long Form Content, go into deep detail with what
Work on some fundamental SEO
1. Site Speed
2. Mobile Optimization
4. Error correction ( eg: redirects that don’t work)
1. Title and Meta Tags
2. Keyword Optimization
3. Reader-friendly content
4. Fresh Content
1. Getting Backlinks
2. Social Bookmarking
Set up your 301 Redirect
Access to your site .htaccess file
You can do this by opening your file manager ( provided by your web host)