Introduction to Email Marketing

Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of email marketing. We’ll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.

You’ll learn:

– How to write subject lines that beg to be opened
– Best practices for testing and measuring your email campaigns
– Pitfalls, perils, and how to avoid them

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