When it comes to email marketing automation, there is a lot to know. First, you need to determine your goal. Next, you need to map it out. Finally, you need to execute. Once it is running, you have to review and refine.
Email marketing automation can be incredibly powerful. It can also really hurt your business any annoy people if done incorrectly.
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One of the most important parts about email marketing automation, is making sure you watch your drop offs, sign ups, open rates, click throughs and other important metrics. With email automation, it is not as “set it and forget it” as people hope. Sure, you can let it sit there. But if you put in the time, you will see better results.
If you have questions about email marketing automation ask or comment below. Good luck with your email marketing automation.