Your Keyword Worksheet is a fundamental blueprint for your SEO. Make sure that you build one, and that it becomes a ‘living document’ outlining your SEO strategy. (Materials at http://bit.ly/2ee1158). In this video, Jason takes a random company and builds out their Keyword Worksheet. Along the way, we’ll toggle over to their actual website, and see how the structure of their website reflects their keyword patterns. What you want to realize is that keyword patterns find a one-to-one correspondence in the website itself. (This is very important). Let’s get started!
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