How Email Marketing Can Work For You by OPEN Forum

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Each week, MSNBC’s Your Business features experts to share their
secrets for improving your business.

Social media hasn’t been the death of email marketing. It’s actually had the opposite effect. Pushing out messages to customers’ inboxes tends to drive more leads resulting in a higher return. Maria Semple, the founder of The Prospect Finder, tells us how you can make email marketing work for you.

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