Do You Need to Set up eMail Marketing or a Newsletter List for eBay Buyers?

eBay offers email marketing to your buyers. But before you jump in and start a newsletter list, understand that ecommerce has one of the lowest newsletter open rates of any industry at 16%.

So even if you have 1,000 people on your list, only 160 of them on average will open the email. Click rates are 3%, so only 30 of 1,000 people will click though.

Benchmark open rates:

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