Do You Need to Set up eMail Marketing or a Newsletter List for eBay Buyers?


eBay offers email marketing to your buyers. But before you jump in and start a newsletter list, understand that ecommerce has one of the lowest newsletter open rates of any industry at 16%.

So even if you have 1,000 people on your list, only 160 of them on average will open the email. Click rates are 3%, so only 30 of 1,000 people will click though.

https://pages.ebay.com/help/sell/email-newsletter.html

Benchmark open rates:

https://mailchimp.com/resources/research/email-marketing-benchmarks/

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