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Search Engine Ranking
SEO is short for “search engine optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.
Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.
To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.
Organic search engine listings are those that appear down the middle of the page. Search engine optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.