#21 Basic Email Marketing – Campaigns, Automation and Tips

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Email Marketing
Subject line is everything
What one thing do you want them to do
Don’t ask too much
Use email to promote all your other social media platforms
Different buckets, non-customers, customers, VIPs
To start you can treat them all the same
It’s also different depending on how much they open.
To start don’t worry about that
Create an automated sequence
I will quickly touch on what I do / recommend
Different based on what funnel customers and non customer
Non customers can get discounts, the ultimate point is to get the purchase
With customers the point is to get them in the eco system and get the sale long term

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